For organizations defining, building, or scaling what matters.

Flexible ways of working designed to support where you are—and what comes next.

What I offer.

Organizations rarely need “more marketing.” They need sharper direction, stronger alignment, and brand leadership that can meet the reality of growth, change, and complexity.

My services are designed to support organizations at different stages—whether you’re preparing for what’s next, navigating transition, or building for long-term scale.

  • If you need clarity and momentum quickly.

    Strategic, focused engagements designed to clarify positioning, strengthen brand foundations, and prepare organizations for their next phase of growth.

    Often includes:

    • Brand positioning and narrative

    • Visual identity or website evolution

    • Launch-ready assets and guidance

  • If you’re navigating sustained growth or transition.

    Ongoing senior brand leadership for organizations navigating sustained growth, change, or complexity.

    Often includes:

    • Brand strategy and execution leadership

    • Cross-functional alignment

    • Systems, teams, and governance that scale

  • If brand is central to your long-term strategy.

    Long-term leadership for organizations where brand is a core driver of business strategy and growth.

    Often includes:

    • Building or leading the brand function

    • Long-term strategic vision

    • Brand integration across the organization

    —> View project

What Sets Me Apart

Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.

Strategic, not just creative.

I lead with strategy—understanding your business model, audience needs, and market positioning—before any creative work begins. Brand isn't decorative; it's a business tool.

Translator of complexity.

I excel at taking dense, technical, or scientific information and making it accessible without oversimplifying. This is especially valuable in B2B, research-driven, and sustainability sectors.

Process-driven delivery.

I bring structure to ambiguity. Clear frameworks, documented decisions, organized workflows—work moves forward efficiently because everyone knows what we're building and why.

My Approach

Plan with purpose

Clear direction grounded in business realities. I start by understanding your objectives, constraints, and what success actually looks like before designing a path forward.

Collaborate openly

Democratic leadership that brings the right expertise to the table and makes space for diverse input. I value clarity, directness, and partnerships build on trust and transparency.

Build to last

Narratives, brands, and systems designed to endure. Design systems, not one-offs. Whether it's a brand identity, content strategy, or team structure, I prioritize solutions that scale, adapt, and perform over time.

Past Projects

Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.

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  • "Nicolette is the rare combination of strategic AND creative AND process-driven professional—who is also kind and considerate of others around her, which makes her the kind of brain and heart combination anyone would be lucky to have on their team."

    Hannah Mowrey, Partner | Bunk

  • "A professional team that delivers on their promises."

    Former Customer

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    Former Customer