PSWRX
REAL ESTATE DEVELOPMENT / FINANCIAL SERVICES
Building the commercial foundation for a new approach to real estate finance and development.
Founded by real estate and finance veterans, PSwrx needed to translate its ambitious vision into clearly defined services that prospective clients and partners could understand and buy. Working directly with leadership, I helped establish its market positioning, organize its service offerings, and build the communications and business-development capabilities needed to pursue growth.
ROLE Brand Strategist & Fractional Communications Lead, 2025-Present
LEADERSHIP SCOPE Founder advising • Strategic facilitation • Cross-functional coordination
EXPLORE THE WORK
From vision to commercial readiness.
01
A clear competitive position
02
Market-ready service offerings
03
A unified business development platform
“After all this time, I finally get what you do.”
Client Testimonial
01 / WEBSITE
Created a unified digital experience communicating PSwrx’s services, differentiators, and value to prospective clients and partners.
VIEW WEBSITE
02 / SERVICE ARCHITECTURE
Turning depth and breadth of expertise into three clearly defined service offerings.
03 / PROGRAM POSITIONING
Clarified the value of PSwrx Developer-in-Residence and Learning Finance programs for prospective participants and funding partners.
04 / BUSINESS DEVELOPMENT
Tailored materials supporting outreach to schools, financial institutions, and philanthropic partners.
05 / BRAND EXPRESSION
Established a refined visual identity and editorial approach that reflects PSwrx’s values and positions the organization for growth.
Visual identity by Guyang Chen-Ware.
PROJECT CREDITS
Strategy, Facilitation & Creative Leadership — Nicolette Stosur-Bassett
Visual Identity & Web Design — Guyang Chen-Ware
Graphic Design — Studio Cala
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