I work with founders and executive teams to turn brand into a competitive advantage.
Most companies treat brand as design and marketing. The strongest ones leverage brand as architecture.
I help leadership teams define a clear market position and translate it into how their businesses actually run. From rebrands to new market entry, I ensure brand shows up in the decisions, systems, and execution that drive growth.
Grounded in where you are, ready for what comes next.
-
Launch and Raise
Brand sprint
For founders preparing to secure funding or accelerate growth before the brand catches up to the vision
-
Transform and Scale
Fractional CBO/CMO
For organizations launching something new, repositioning, or scaling what's working
-
Build and Lead
In-house leadership
For fast-growing companies that need brand embedded at the executive level
WHAT I BRING
Most strategic advisors think in frameworks. Most creatives think in aesthetics. I do both—and connect them to operations.
Over 15 years, I’ve honed my ability to shape vision, define positioning, build narrative systems, and bring cross-functional teams along for the ride. This rare combination means we move from complexity to clarity fast and build systems that scale.
THE RESULTS
$1M
in seed funding unlocked
490%
YOY increase in sales qualified leads
$3M+
campaigns led across national and global markets
“In my 25+ years of leading teams, I truly regard Nicolette as a standout. She’s the smartest person in the room, fast and laser-focused, and yet she never makes anyone feel less than. She keeps teams engaged and feeling valued—and the results show it.”
Judy Brennan, PR Executive | Chicago, US