I help built environment companies turn technical expertise into market demand.
I’m a brand and go-to-market leader for AEC and building materials organizations.
The built environment is full of good ideas that are difficult to explain, slow to adopt, and hard to scale.
I help organizations translate technical expertise into a clear market position—and build the strategy, messaging, teams, and systems that turn that position into demand.
Grounded in where you are, ready for what comes next.
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Launch and Raise
Brand sprint
For founders preparing to secure funding or accelerate growth before the brand catches up to the vision
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Transform and Scale
Fractional CBO/CMO
For organizations launching something new, repositioning, or scaling what's working
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Build and Lead
In-house leadership
For fast-growing companies that need brand embedded at the executive level
WHAT I BRING
Most strategic advisors think in frameworks. Most creatives think in aesthetics. I do both—and connect them to operations.
Over 15 years, I’ve honed my ability to shape vision, define positioning, build narrative systems, and bring cross-functional teams along for the ride. This rare combination means we move from complexity to clarity fast and build systems that scale.
THE RESULTS
$1M
in seed funding unlocked
490%
YOY increase in sales qualified leads
$3M+
campaigns led across national and global markets
“In my 25+ years of leading teams, I truly regard Nicolette as a standout. She’s the smartest person in the room, fast and laser-focused, and yet she never makes anyone feel less than. She keeps teams engaged and feeling valued—and the results show it.”
Judy Brennan, PR Executive | Chicago, US