Nicolette Stosur-Bassett is a brand and business transformation leader with 14 years of experience working with founders and executive teams to define direction, align strategy, and build brands that enable growth and investment.

She leads brand transformation end to end—shaping human-centered positioning, narrative, and systems that help organizations evolve with clarity and intention. Through her studio Do It Better Design, Nicolette partners with mission-driven organizations to turn ambitious visions and technical work into clear, credible brands that scale.

Nicolette’s multidisciplinary background spans business strategy, environmental science, and creative leadership. She holds a master’s degree in Social Innovation & Sustainability and a bachelor’s degree in Social Enterprise from Goddard College.